Fulfil your duty of care
Ensure operational continuity
When an emergency occurs, it is vital that your organisation is able to return to normal operations as quickly as possible. The best way to minimise the impacts and ensure business continuity is with effective crisis management.
Drum Cussac’s team are well versed in foreseeing, mitigating and managing crisis situations, and use cutting-edge technology to help you stay ahead of threats that could otherwise derail your operations and put your people at risk.
However, in our ever-changing world, no two crises are the same, which makes effective crisis management a much more dynamic and demanding process than many organisations expect.
To ensure maximum resilience, your crisis response actions need to be grounded in effective planning, training and monitoring of the risks your organisation and people face.
When a crisis occurs, the challenge facing organisations in today’s 24 hour, digitally-linked news and social media world has never been greater. Getting it wrong will have severe ramifications, not least of which to the organisation’s long-term reputation. Getting it right, on the other hand, can bring immense reward, including stakeholder satisfaction and Company profitability. Time is of the essence.
But it’s not just about perception and how you’re seen to react, having an effective crisis management plan is vital to minimise the impacts of extreme situations. Studies from the Oxford Executive Research Centre indicate that companies who are better able to execute their disaster recovery plans reduce the initial negative capital impact (of crisis) by a huge 60 percent!
This means that organisations need to ask themselves some tough questions. Do you have a viable and tested crisis management plan? Have your decision makers considered the risks facing your organisation? Have you thought about how you will engage effectively with stakeholders in a time of crisis?
Developing an effective crisis management capability means that you have a tried and tested process, enacted by trained personnel, with the ability to ensure that your organisation is able to deal with a disruptive and unexpected event that threatens to harm your organisation, reputation or shareholders. It can also help you mitigate potential exposure to lawsuits, fines and penalties.
Therefore it is crucial to analyse and identify events that might cause a crisis, respond to change, develop mitigation strategies and develop behaviours to ensure seamless coordination amongst affected stakeholders, to ensure you keep your operation running as efficiently and effectively as possible.